Global Editions

The “neuropolitics” consultants who hack voters’ brains

These experts say they can divine political preferences you can’t express from signals you don’t know you’re producing.
by Elizabeth Svoboda

Maria Pocovi slides her laptop over to me with the webcam switched on.

My face stares back at me, overlaid with a grid of white lines that map the contours of my expression. Next to it is a shaded window that tracks six “core emotions”: happiness, surprise, disgust, fear, anger, and sadness.

Read more on technologyreview.com.

Authors

*

Top