A two-day festival, titled The MIX, will be held at Alhamra Cultural Arts Complex in Gaddafi Stadium between November 11 and November 12.
Organised by the Punjab Information Technology Board, the festival hopes to engage the public on technology and its far-reaching potential for advancement. Ten startups will be given an opportunity to be a part of this experience and showcase their breakthrough technology in front of thousands of people.
“Technology is enabling and disrupting everything in Pakistan and all of that will come together at The MIX in Lahore,” said PITB Chairman Dr. Umar Saif.
Talking to newsmen, Dr. Saif said the event was structured around the use of technology in all aspects of life. “This is a technology and culture festival. It hopes to provide Pakistanis an opportunity to celebrate and initiate important discussions on the use of technology,” he said.
The event will focus on the intersection of history, culture and media with technology. During the event, the role of technology in journalism will also be discussed to assess the impact of news on web and its monetization.
The event is being supported by the Information and Culture Department of the Punjab, Information Technology University in Lahore, Kinetic Pakistan, Careem Pakistan, Pepsi, TCS, QMobile, Xiaomi, Fabbitt, Venturedive, Habitt, ProPakistani, PCWorld IDG, British Council Library, Cheetay.pk, Aga Khan Cultural Service Pakistan, Unity3D, and My Art World.
The festival is packed with activities such as AR/VR, 3D gaming, Music, Food, Heritage, Health, Finance, Fashion, Media, Kids, Digital Libraries, Art and Theater. According to a statement, “all these pavilions are activated through instruments of technology to give you a look and feel of life in a purely digital space.”
The food market at the festival will allow visitors to pay using the SimSim digital wallet and enjoy major discounts. Entertainment company Mangobaaz will also be hosting a short film competition and an open mic session. Pakistani music streaming platform Patari will power gigs which will include Mehdi Maloof, Shajie, SomeWhatSuper, Abid Brohi, Mughal-e-funk and Roots. Performers at the Music Mela will include Qawalistan and the Bakshi Brothers among others.
The festival has been designed to promote experience-based learning and provide a platform to changemakers using technology. The PITB has invited international venture capitalists, leading tech entrepreneurs, champions for social change, celebrities of the cricket world, artists and designers who are creating impact through their work. These speakers will also be featured in motivational talks for the audience.
Tickets for the event cost PKR 250 and can be purchased online through bookme.pk or on the spot.