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Suzuki Motors Introducing small cars’ series for Pakistan

The Federal Minister Jatoi has called for the Suzuki Company officials to bring down their car prices in Pakistan to the level of other countries of region, especially India.

By Jawwad Rizvi

Suzuki Motors is working to introduce 660cc small cars in Pakistan with better safety features and fuel efficient following the success of this category imported Japanese cars in the country.

Global Head of Suzuki Motor Company, Kinji Saito during a meeting with Federal Minister for Industries and Production Ghulam Murtaza Khan Jatoi disclosed that the Pak Suzuki has been planning to start a new plant for spare parts manufacturing in the country with an estimated investment of over $350 million.

Spare parts manufacturing unit will generate employment for eight to ten thousand skilled and unskilled local workers.

However, the Federal Minister Jatoi has called for the Suzuki Company officials to bring down their car prices in Pakistan to the level of other countries of region, especially India.

Pakistan is a big market for auto industry, therefore special feature like safety measures, fuel economy, environment friendly and affordable prices range are the particular needs of the country.

The Federal Minister Jatoi suggested that the company could set up a manufacturing facility in the country as Pakistan is rich in human resource while Japan owns latest technology. Thus, Japan can set up an export hub in Pakistan.

Pak Suzuki Motor Company, during the year 2013, recorded 89 percent surge in net profit despite selling obsolete technology and paper-thin cars in the country.

The company earning was 1.85 billion rupees compared to 977 million rupees in previous year. In year 2015, when Japanese companies are introducing self-driven cars, the same Japanese automobile companies are producing cars without airbags and ABS brakes in Pakistan. With an installed capacity to assemble 150,000 units of cars, small vans, Pickups, and Cargo vans, Suzuki has been producing thousands of cars every year without airbags and ABS brakes, since 1984. The company has recently added basic safety feature “seat belts” to all its models.

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