Starbucks Bets the Store on Mobile

by Robert D. Hof

The iconic coffee merchant built a payment app that quickly became the envy of retail. Can it recharge Starbucks’s growth despite new competition?

If pressed to name the leading smartphone app for paying for a purchase in a store, would you say Apple Pay? ayPal? Google Wallet? Something from Visa, MasterCard, or one of the big banks, perhaps?

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