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PEMRA Set to Introduce Digital Cable Services in Pakistan

by Jawad Ali

Digitalization of cable to increase the number of TV channels and provide superior audio and video quality with parental control option to viewers.

Pakistan Electronic Media Regulatory Authority (PEMRA) is all set to introduce digital cable services in the country from September 30 2016.

Experts believe digitization of the cable operators from analog to digital is a step towards the direct to home (DTH) cable services in the country.

According to a senior PEMRA official, the regulatory authority is committed to enlarge public choice for healthy information, education and entertainment by introducing latest technologies in the electronic media.

PEMRA has set a roadmap with the consultation of the cable operators of Pakistan and fixed deadline of September 30 2016 for shifting of the cable to digital system from the existing the Analog Cable System.

According to the plan in the first step cable networks in 12 cities would be shifted to the digital system. These cities include Karachi, Lahore, Hyderabad, Faisalabad, Rawalpindi, Peshawar, Sukkur, Multan, Islamabad, Gujranwala, Quetta and Hassan Abdal.

The official further said the digitalization of cable would increase the number of TV channels and provide superior audio/video quality. Currently parental control option does not exist on cable networks in Pakistan while the new digitization of the cable network will allow parents to control access of the content on the cable for their kids.

The new digitized cable will also feature options such as video on demand, series linking, electronic program guide, emergency alarm and schedule recording for the users.

PEMRA official said public should also ask their operators to provide the digital cable connections instead of analog cable services.

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