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NetSol Technologies ventures into E-Commerce

LAHORE (07-Dec-2015): NetSol Technologies, Ltd. announces the launch of its e-commerce portal Turbooz.com. Founder & CEO, NetSol Technologies, Salim Ghauri has said the e-commerce is thriving in Pakistan. With more than 2000 shopping portals, the Pakistani e-shopping space is expanding quickly despite multiple barriers to entry.

A new initiative, Turbooz.com is a portal designed to provide designers, artisans and entrepreneurs a platform to promote and sell online both locally and internationally. Head of Turbooz.com, Saeed Ghauri says, “We want to enable and empower the incredible Pakistani talent. We have already seen tremendous growth in the home-based-business industry. Pakistani women working from home producing wonderfully hand crafted items, we want to enable these women through Turbooz.com. Pakistan has so much to offer with our rich heritage and cultural diversity. We want to show the world the talent and beauty of Pakistan.”

Turbooz.com is one of the first online portals that has incorporated an international payment gateway in partnership with MCB. The portal offers both the traditional cash on delivery model that has been the primary source of revenue for most online portals in Pakistan and payment via credit cards. The product portfolio consists of electronics, fashion and lifestyle items but the focus remains on pushing and developing Pakistani brands.

At MobileComm 2015, experts unveiled a recent study that suggests the value of online shopping to grow to $5 billion by 2020 in Pakistan. “This sector is going to see growth like no other. E-commerce is the future without a doubt,” adds Mr. Saeed Ghauri. “We are going to see some policy changes come in to effect by 2017 that will create further opportunities for online businesses.”

This optimism is backed by the connectivity reports which suggest a budding growth in internet usage across the country. “Smartphone and tablets have changed the way people connect online,” says Mr. Saeed Ghauri, “Today we do not need expensive computers to surf online. We have phones available from Rs 4000 that give you 3G internet and Wifi.”

With over 30 million internet users and 15 million smartphones, Pakistan is quickly becoming one of the most lucrative economy for online businesses. While a new venture, Turbooz.com aims to make a mark globally. “We are a Pakistani portal, run by Pakistanis, promoting Pakistan,” concludes Head of Turbooz.com, Mr. Saeed Ghauri.

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