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Mistaken Analysis

by David Lazer

It’s too easy to be led astray by the lure of big data. Google flu trends has long been the go-to example for anyone asserting the revolutionary potential of big data. Since 2008 the company has claimed it could use counts of flu-related Web searches to forecast flu outbreaks weeks ahead of data from the Centers for Disease Control and Prevention.

Read more on technologyreview.com.

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