iflix, also known as the ‘Netflix of South East Asia’ is now officially available in Pakistan. The Malaysian video-on-demand subscription service went live in Pakistan on January 9, 2017 and offers a vast range of television shows and movies from around the globe.
iflix subscribers can view content on smartphones, tablets, computers or TV sets, and the content can be viewed on as many as five devices at one time. iflix also offers the option to download video content so it can be viewed offline.
The company is offering a one-month free trial period for all users after which they will charge only Rs. 300 per month, which is significantly cheaper than its competitor Netflix.
General Manager of iflix Pakistan, Farees Shah has stated that their main competitor is piracy. He said that if people are provided with a cheaper and more convenient alternative, then they wouldn’t resort to piracy.
The video-on-demand platform has partnerships with more than 150 studios and content distributors including Metro-Goldwyn-Mayer (MGM), Disney, Warner Bros, Paramount Pictures, NBC Universal, Fox, CBS, BBC and Sony Pictures. iflix recently signed a multi-year content licensing deal with Hum TV, a leading network in Pakistan, so subscribers will now be able to watch most of Hum TV’s award-winning shows and dramas as well.