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How the pandemic readied Alibaba’s AI for the world’s biggest shopping day

The erratic consumer behavior during the pandemic helped Chinese e-commerce giants prepare for Singles’ Day.
by Karen Hao

The news: While the US has been hooked on its election, China has been shopping. From November 1 to 11, the country’s top e-commerce giants, Alibaba and JD, generated $115 billion in sales as part of their annual Singles’ Day shopping bonanza. Alibaba, which started the festival in 2009, accounted for $74.1 billion of those sales, a 26% increase over last year.


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