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Here Come the Marketing Bots

by Tom Simonite

Social networks such as Facebook and Twitter have always been in an arms race with bots—software that impersonates a user, often used by spammers. Twitter listed spam accounts as a “risk factor” in its recent annual report, estimating that 5 percent of active accounts are fake, but conceding it could be higher.

Read more on technologyreview.com.

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