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Elon Musk’s Promise of “Solar Roofs” Has Echoes of a Rust Belt Failure

by Michael Reilly

SolarCity’s chairman dropped hints that the company is planning a new product—but it’s been tried before.

As leader of two flashy green-tech companies, Elon Musk has a habit of doubling down on bold claims. And he played to form in SolarCity’s most recent earnings call, dropping an oh-by-the-way mention that the company will be adding “solar roofs” to its product lineup of rooftop solar panels.

Read more on technologyreview.com.

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