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Business Models, Information Technology, and the Company of the Future

by Haim Mendelson, Stanford University

Information technology has, of course, played a major role in reshaping business models over the past 20 years.

The basic social conventions of the preceding Industrial Era were all built around the notion that people physically moved in response to needs. For instance, if you wanted to buy something, you went to a store. If you wanted to build something, you worked in a factory.

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