Applications for the Punjab Information Technology Board’s women empowerment initiative Herself will open for its fourth cycle in October.
The PITB has previously conducted three cycles of the programme and 120 women have graduated from it.
Those accepted in the Herself programme will attend more than 20 trainings on personal development and grooming, technical skills, entrepreneurial skills and business skills. Besides these, the woman will have access to mentors from an experienced team during the term of the program. These mentors will be available for advice and guidance even after the cycle draws to a close. Applicants will be introduced to a real world entrepreneurial atmosphere and will have access to Plan9’s entrepreneurs and TechHub Connect’s freelancers.
Training sessions will be organised on the following themes: personal development, brand perception, marketing, running businesses using Facebook and Instagram, CV writing and interviewing, photography, web development, finance and sales, business development, pitching and presentation skills, startup management, use of Adobe Photoshop and Illustrator, logo design and branding and how to start freelancing, content writing and blogging.
Candidates whose applications are accepted will be called in for an interview in which the selection team will judge them based on their idea, passion and vision. The cycle is expected to begin at the end of October and will last over a period of two months.
Launched in 2016, Herself aims to help Pakistani women become independent and contribute to the economy. Seema Aziz, founder of SeFam and Bareeze, Masarrat Misbah, founder of Depilex SmileAgain Foundation and Selina Rashid, founder Lotus PR have endorsed the initiative. The project has hosted numerous inspirational sessions, workshops, trainings, panel talks and a national convention called the Herself Women Convention (HWC).
Herself is also the first initiative to form a collaboration with Facebook’s women empowerment initiative known as #SheMeansBusiness to highlight Pakistani women on a global platform and provide them training on running businesses using Facebook.
To apply, visit www.herself.pitb.gov.pk.