Global Editions

Amazon enters Pakistan

A local office has been registered under the name Amazon Data Services Pakistan (Pvt) Ltd
by TR Pakistan

The news: Amazon has taken a major step toward bringing business to the country by establishing a local office in Pakistan. It is also creating a special team that will work in Pakistan to foster the use of its cloud computing technology under the Amazon Web Services (AWS).

Initial steps: Amazon has registered an office in Pakistan under the name Amazon Data Services Pakistan (Pvt) Ltd. According to records of the SECP (Securities & Exchange Commission of Pakistan), Amazon’s Pakistan office will be led by Paul Andrew Macpherson, who will be the CEO and a director of the office along with Shoaib Munir. This step has been taken by the company after Amazon Web Services became unavailable for Pakistani users when the company experienced a worldwide disruption in late July. This disruption caused disturbances in parts of the U.S. as well as Pakistan.

Public policy: According to an Amazon spokesperson, the company is currently looking for a public policy expert for Pakistan, who can aid them in fostering the use of AWS cloud computing solutions. For this purpose, regulatory blockers and political hurdles in the way of cloud adoption must be overcome. Hiring public policy experts in order to create a clear pathway for technology has become an increasingly common approach by technology companies, especially in markets like Pakistan. AWS aims to work with the Pakistani government and improve public policies concerning e-commerce like cloud-first policies, data protection regulations, outsourcing guidelines, cybersecurity policies, tax policy, and over the top regulations.

Localized data servers: Another reason for the advent of Amazon’s cloud computing technology in Pakistan can be the ‘Framework on IT Governance and Risk Management in Financial Institutions’ provided by the State Bank of Pakistan (SBP). This policy allows banks to make use of cloud computing technology, but only if the systems, data servers, and the service providers are located in Pakistan. This policy might be the reason behind Amazon’s quick advance into the country, where they would need to create a data center and cloud server separately for Pakistan.

New regulations: The Ministry of Information Technology and Telecommunication is also working on Pakistan’s first cloud policy, according to the e-commerce policy framework of Pakistan. On the other hand, consultations with experts continue on the Draft Data Protection Act. This draft addresses issues like data protection in e-commerce, which is one of Amazon’s main concerns.